Oriental Mindoro has an abundance of agricultural products and extraordinary landscapes that favor those emerging businessmen to venturing into the farm tourism business. This paper aimed to established exploratory data in determining the agripreneurship potentials of Oriental Mindoro province by identifying its essential key characteristics. Similarly, the study endeavored to find out the best farm practices and challenges to determine the capability of emerging farm tourism sites. The study area was concentrated in Oriental Mindoro for farmers venturing in farm tourism across municipalities of Oriental Mindoro.

Respondents of the study were the 15 farm-owners of selected farm tourism sites in Oriental Mindoro province which are being organized and are entrusted to the regional government offices such as the Agricultural Training Institute (ATI), Department of Agriculture (DA), and Department of Tourism (DOT) – Oriental Mindoro. Descriptive analysis was utilized to interpret qualitative data through coding analysis using a grounded theory approach. Results revealed that the major challenges in managing a farm tourism business in Oriental Mindoro are the lack of financial support and weak communication/marketing strategies. Further, the current best practices in managing a farm tourism business include the establishment of authentic farming, provision of educational experience, adequate public facilities, safe and accessible environment, good community relations, planned financial future, and excellent customer service.