Media utilization: It’s influence on students’ academic performance
Abstract
Today’s youths are confronted with a media environment that is rapidly changing. Thus, this descriptive study focuses on identifying the students’ frequency levels of media consumption and the purpose of using it, and the correlation between media consumption and academic performance of 365 junior high school students identified as this research’s respondents using the Stratified Random Sampling technique. The researchers personally administered the self-completed survey questionnaire. Data were analyzed using mean and Pearson product-moment correlation coefficient. The students' media consumption revealed that television and the internet were sometimes used. Results showed that they sometimes used television for entertainment, education, general knowledge, and sports. As for the internet, students frequently use it for entertainment, while they sometimes use the radio for entertainment, education, and general knowledge. Lastly, the students seldom used newspapers and magazines for all the identified purposes. It indicates further that there is a significant relationship between academic performance and the students’ frequency level of media consumption as to internet, newspaper, and magazine. On the other hand, the negative negligible relationship means that as the students’ television, internet, and magazine consumption or usage increases, their academic performance decreases with an insignificant effect. There is a significant positive relationship between the students’ media consumption for education and general knowledge purposes and their academic performance but indicates a very weak correlation, which means that the more frequent the students consume these media, the better they are likely to do, but the effect is very small.
How to Cite This Article
Marissa N Garceron, Ariston G Vasquez, Rowena F Panol, Wilkinson S Gilongos, Amor B Ramirez, Irene B Tiosin (2022). Media utilization: It’s influence on students’ academic performance . International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 3(5), 261-264.