The rapid development of information and communication technology can be used as a means to introduce Indonesian tourism brands. One way that can be done is by stimulating the occurrence of electronic word of mouth communication between tourists through Instagram social media. Electronic word of mouth communication that occurs is recognized to be able to instill the image of the destination in the minds of tourists so that it can foster tourist interest and decisions to visit tourist destinations. The purpose of this study was to examine the effect of Electronic Word of Mouth on the Image of Indonesian tourist destinations and its impact on Visiting Interests and Decisions. The survey was conducted on active followers of the Instagram account. Data analysis was performed using descriptive analysis and path analysis. The results showed that Electronic Word of Mouth had a significant effect on Destination Image, Electronic Word of Mouth had a significant effect on Visiting Interest, Electronic Word of Mouth had an insignificant effect on Visiting Decisions, Destination Image had a significant effect on Visiting Interests, Destination Image had no significant effect on Decisions. Visiting and Visiting Interests have a significant effect on Visiting Decisions. The findings in this study indicate that electronic word of mouth through social media Instagram is an effective way to shape the image of the destination and attract tourists so that it can influence visiting decisions.