In tandem with advancements in technology and the ever-progressing digitalization of business activities and efforts, shopping destinations have evolved from brick-and-mortar stores to vast expanses of online stores. Customers can now find and purchase their desired products/ services using social media, smartphones, apps, and other devices along with the options to discover, communicate, and connect with various brands. Nonetheless, notwithstanding the rise of online commerce, a large number of consumers prefer shopping in physical stores over online shopping, or a combination of the two. Customers are increasingly expecting better customer service, personalized options and communications, and multiple ways to locate and purchase market offerings. Data from several pieces of research shows it is necessary for businesses to adopt omnichannel strategies to seamlessly integrate all touchpoints- digital such as online stores, websites, apps, etc., as well as physical stores. Therefore, the primary goal of this research was to closely examine the prominence of including physical stores in an omnichannel strategy, as well as to investigate whether variables such as consumer demographics influence the need for physical stores in this age of digitalization. The researcher collected data from a self-administered questionnaire, where the sample consisted of 245 respondents, and statistical tests were applied to analyze the data collected. Results from the tests confirmed that it is worth emphasizing the significance of having physical stores included in a well-planned omnichannel strategy to enhance the customer journey and shopping experience, as well as to unite a company’s business channels- both physical and online – to improve their operational effectiveness and efficiencies.