Abstract

The purpose of this study was to analyze production businesses, the level of efficiency and added value of woven fabric agro-industry products for the home industry (MSMEs) in Pringgasela sub-district, East Lombok district. This type of research is descriptive qualitative and quantitative with a sample of 9 woven household business units in Pringgesela sub-district, the sample is determined purposively (purposive).
Woven craftsmen in Pringgasela District can produce 4-5 woven fabrics per month, with an average price per unit of cloth of IDR 350,000. The average income received by woven craftsmen in Pringgasela District, East Lombok Regency is IDR 1,338,888.89/per month. Woven fabric is one of the processed products of the MSME household industry which is quite efficient and worthy of being developed by the community, because in terms of the income earned it is quite adequate and the business efficiency value is above one (E > 1) with an average acquisition value of 2. 63 means that economically this business is feasible to work on.
The total added value of the business can be seen by the number of respondents as many as 9 respondents can produce an average price per unit of Rp. 350,000, - with an average added value per unit of woven fabric products of Rp. 170,040, while the average value-added ratio is 63. 12%.
To increase revenue in marketing woven fabric products, it is necessary to take advantage of technological advances by conducting marketing and promotions through social media (Fb, Twitter, Website, Instagram) so that the wider community knows, saves costs and time. Given that nowadays the use of smartphones in today's society is very high, wherever and whenever people can.