This study was located within an interpretive paradigm and it adopted a mixed method approach which utilized both quantitative and qualitative approaches. In the study, the researchers examined the effectiveness of investment promotion strategies of local authorities in Zimbabwe using the City of Victoria Falls (CVF) as case study. The study focused on all investors who have invested in Victoria Falls and potential investors as per 2021 Victoria Falls Business Forum register. These added up to 150 from which a sample of thirty-five (35) individuals was selected using stratified random sampling. The study also included a sample from the municipality senior managers and councillors referred to in the study as CVF executives as respondents. The non-probability sampling technique of purposive sampling was applied to select twenty (20) respondents from CVF managers and councillors. The main instruments used to collect data was a quantitative questionnaire supplemented by a qualitative interview guide. Data collected was analyzed using interpretive skills and descriptive statistics. The study found that the absence of a municipality specific Investment Promotion Agency (IPA) was one of the major factors affecting investment promotion activities of CVF. It also emerged that the investment policies, procedures, bylaws and regulation of CVF were not supportive to investment promotion. In the end the study recommended that due to existences of unique niche opportunities in local authorities these should consider establishing local authority specific IPAs instead of relying on the national IPA the Zimbabwe Investment and Development Agency (ZIDA).