The study examined the impact of green marketing on consumer buying behavior in selected shopping malls in Enugu Nigeria. The specific objectives are: evaluate the impact of green advertisement on consumers’ patronage in selected shopping malls in Enugu Nigeria; ascertain the impact of green packaging on consumers’ purchase intention in selected shopping malls in Enugu Nigeria and determine the impact of green sales promotion on consumers’ repeated purchase in selected shopping malls in Enugu Nigeria. Study Area was Enugu State, Nigeria. The research design of the study was descriptive survey design. The study used structured questionnaire to obtain data. The population of this study comprised of infinite customers of shopping malls in Enugu State. Slip of paper sample technique was used to select three (3) shopping malls in Enugu State namely: Shoprite shopping mall, Games shopping and Spar shopping malls. The Cochran sample technique for uncountable population was 225 sample size. Research questions were answered using frequency, mean and standard deviation. The hypotheses stated were tested using single regression. The empirical result revealed that green advertisement has positive and significant impact on consumers’ patronage in selected shopping malls in Enugu Nigeria (t-statistics (53.992) > P-value (0.000); the study revealed that green packaging has positive and significant on consumers’ purchase intention in selected shopping malls in Enugu Nigeria (t-statistics (26.349) > P-value (0.000) and the study revealed that green sales promotion has positive and significant on consumers’ repeated purchase in selected shopping malls in Enugu Nigeria (t-statistics (39.652) > P-value (0.000). The study recommends that government intervention in regulating taxes imposed on packaging materials thus promoting environmental conservation.