Can anchors cause variations in endowment decisions? A survey study
Abstract
Humans have bounded rationality and are their thought process is affected by various cognitive biases. Individuals create their own ‘subjective reality’ from their perception of the input. Two such biases are the endowment effect and anchoring bias. The former elucidates on how humans value the objects they own more than similar products in the market and prefer to retain it due to the pain of losing it. The latter throws light on how human decisions are affected by the initial piece of information provided to them. This study aimed to find out if an anchor information could affect endowment decisions taken by people. It was done by conducting a survey to use empirical evidence to find out the same.
How to Cite This Article
Krithya Shakthi KK (2021). Can anchors cause variations in endowment decisions? A survey study. International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 2(1), 444-452.