The SERASI (Save Rawa Prosperous Farmers) program is an effort to increase the planting index and productivity through land optimization activities that are integrated with efforts to improve the standard of living of farmers through assistance in developing irrigation systems in swamplands. This study aims to: (1) Describe the implementation of the SERASI Program, (2) Describe the benefits obtained by farmers receiving the SERASI Program. (3) Analyze the differences in production and income before and after receiving the SERASI Program. (4) Analyze the impact of the SERASI Program on the production and income of the recipients of the SERASI Program. The data analysis method used is descriptive analysis, income analysis and statistical analysis of the Wilcoxon difference test. The respondents of this study were farmers receiving the SERASI Program. The research location is in Awang Cenrana Village, Cenrana District, Bone Regency. The results showed that (1) the implementation of the SERASI Program in Awang Cenrana Village, Cenrana District, Bone Regency went well from the planning, construction and evaluation stages. (2) Farmers receive benefits such as construction and repair of irrigation canals, assistance for main water pumps, assistance for production facilities, increased frequency of planting and assistance with assistance. (3) There are differences in the production and income of farmers, where the production and income of farmers increases after receiving the SERASI Program. (4) The very significant difference in production and income illustrates the positive impact of the SERASI Program on rice production and farmers' income.