This study examined the attitude, subjective norms and religiosity of MSMEs owners and their intention to purchase Takaful products and services. The study adopted a descriptive survey research design in which cross sectional data is collected, the population of the study is 784,044 MSMEs, the sample size of the study is 382 MSMEs obtained from Krejcie and Morgan (1970), The use of self-administered questionnaire is adopted, multiple regression is used to test the hypotheses of the study. The findings reveal that attitude, religiosity and subjective norm significantly influence intention to purchase takaful products and services among MSMEs in Yobe state. The study recommends the need for (NAICOM) and takaful companies to improve the attitude of people through organizing workshops, symposiums and seminars. The study also recommends the need for religious leaders to mobilise a massive advocate to members of their communities through organizing educative programs. Lastly, the study recommends leaders i.e., traditional and religious leaders to enlighten members of their communities to purchase takaful products and services.