Abstract

E-commerce has developed extensively in recent years in India. Technological advancements and changing consumer behaviours is the main cause of this development. This paper explores the emerging trends in e-commerce and highlights the impact of this development on the industry, businesses, and consumers. With artificial intelligence, technical and digital changes and social commerce, these trends are reshaping the way we shop and conduct online transactions. Adapting and understanding to these trends is crucial for e-commerce businesses. This paper explains how AR and VR technologies are enabling the better demonstration of product by visualization and virtual showrooms. Redefining how consumers interact with and perceive and get attracted with online products. This paper emphasis on how social commerce is connecting people with social media and encouraging online shopping.