Abstract

Snapdeal is one of the e-commerce platforms established and operating in India. It has faced a lot of challenges and a period of ascent as well. Snapdeal provides a unique viewpoint on the changing online retail landscape because of its quick ascent to prominence in the Indian e-commerce market, which was followed by a challenging period. They slowly managed to come out of those challenges and take a hold of their position in the Indian E-commerce industry. This case study offers an analysis of Snapdeal's turbulent journey and insightful information about the challenges they faced and the strategies they undertook to relieve themselves of their challenges.