With the rapid development of China's furniture industry in recent years, the domestic furniture market has begun to show a competitive situation. Despite the high level of competition in the furniture industry, many companies do not pay attention to and do not use modern marketing strategies. Due to a lack of systematic market competition strategies and management tools, they are unable to gain an advantage over their competitors. Therefore, how to systematically standardize the design of marketing strategies for furniture enterprises has become a mandatory course for them. This paper takes LOGIC as the research object, analyzes the marketing strategy of the enterprise, mines the problems and their causes, and puts forward the countermeasures. Hopefully, it will shed some light on the furnishing industry's marketing strategies.