URL is a technique/process under which we optimize the URL structure of a website/blog page in order to make web page more understandable by the search engine crawlers and by the users. The URL (Universal Resource Locator) is the location of a page on your web site bar. After choosing a domain name, optimizing the URLs for your page is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with the link building and user interaction. A URL usually looks something like this: it starts with https:// it is to visit.Hardware Requirement:I3 Processor Based Computer Memory: 8 GB RAM Internet Connection Hard Drive: 10 GB Software Requirement: Windows 7 or higher Technology Used: Nodejs Express database: mongodb. Advantages: User can customize their URLs Track your link performance Valuable analytical tool. Disadvantages: Applications: created URL This is a link management platform that lets you harness the power of your link by shortening, sharing, managing and analysing links to your content.