Editorial cartoons which over the centuries have been published in mass media, such as a newspaper, news magazine, have recently been increasingly published on the Web including on e-newspapers. This articles explores audiences' perceptions of Mwananchi e-newspaper editorial cartoons as a communication medium, focusing on audiences’ perceptions of their effectiveness in conveying social, political, and economic matters. The article reveals that the audience perceives editorial cartoons as effective tools for communicating various social, economic and political messages even in this digital age. Additionally, the article highlights the role of the audience's level of understanding and receptiveness, as well as the socioeconomic and political context in which the cartoons are presented. The article also reveals the audience's ability to construct various meanings from the cartoons, demonstrating the diversity in the interpretation of satire, humour, and symbolism employed in the medium. The findings also suggest that Mwananchi e-newspaper editorial cartoons effectively reflect current social, economic, and political matters, providing a valuable platform for communication and engagement with audiences.