The media exert a great deal of influence on their audience; for this reason, media practitioners may make a section of the media compromise objectivity in their reportage to influence the growth of coffee crop farming and henceforth boost the productivity of the cash crop. Therefore, for a period of three months, this study assessed the news reportage pattern of two newspapers, Daily News (owned by the government) and The Citizen, a privately owned newspaper. These newspapers were selected for this study because of their significance and popularity in the audience. The content analysis research method was used to assess print media coverage on coffee crop farming in Tanzania. The study was premised on the Framing, Development Communication and Social Responsibility theories. The research established that among 79 stories covered on agriculture by both newspapers, there were only three stories on coffee crops, which is equivalent to 2.37 percent. This is very minimal compared to others. The media has the responsibility of working as a bridge for transferring knowledge to coffee farmers. Above all, the media need to be accountable to the people in which it operates by backing them with favourable development news as well as creating knowledge for farmers in general. The media need to be accountable to the people it operates by backing them with favourable development news as well as creating knowledge for farmers in general. The significance of this study lies in the innovative approach that improves the methodology for analysing newspaper forms and solves a number of practical problems, including the effective arrangement of information and the ability to popularize it. This study does not cover all the problems and does not provide a permanent solution but rather attempts to solve a small part of the problems facing modern researchers of journalism.