The automobile marketing sector in Nigeria is a major component of surface transport and plays a crucial role in economic development of the country. Even though the concept of customer relationship management has been systematically examined in an assortment of studies there is a research gap regarding its usage in generating customer satisfaction in the automobile marketing industry. The aim of this study therefore, is to investigate the effect of customer relationship management on customer satisfaction in automobile marketing firms in Rivers State of Nigeria. The population of the study was 49 automobile marketing firms in Rivers State. The Taro Yemen’s formula was used to select 29 automobile marketing firms out of the population. The simple random sampling technique was employed to select 116 respondents from the 29 automobile marketing firms under study. Data were gathered through questionnaire survey on 116 respondents. Out of the 116 questionnaire distributed, 100 was returned useable, obtaining a 91 percent response rate. The simple regression statistics was used to test the hypotheses. The results illustrates that knowledge management has a moderate, positive and significant influence on customer commitment and technology-based CRM has a moderate, positive and significant influence on customer commitment. The study therefore, concludes that customer relationship management significantly influences customer satisfaction of automobile marketing firms in Rivers State of Nigeria and recommends amongst others that automobile marketing firms’ management should position strategically, technology-based CRM and knowledge management to attract customer commitment to their firms.