Globalization has increased demands on higher education and university competition. As a result, universities have started to see their online presence as a potential competitive advantage. The purpose of this article is to compare and Analyse Facebook activity and posts from the top 10 universities worldwide. Professional social media analytics tool Social Bakers is used to track activity and collect data for analysis. To determine the top 10, Quacquarelli Symonds (QS) University Rankings are utilized. Four sections comprise the findings: fan count analysis, content, style, and post-promotion. per university that is being looked into publishes content at least once per day. A few posts might be used as examples of best practices based on study findings, inspiring other academic institutions to improve their brand image and social media communication. Social media provides a plethora of particular information on the Behaviour of students and other stakeholders as well as the efficacy of advertising tactics. To effectively utilize social media, it's critical to compile and evaluate the available data to obtain information that can be used to create an appropriate social media strategy.