This study sought to assess the digital corporate communication of an organization in enhancing organization performance with specific focus on COSTECH. The study was carried out in Kijitonyama wards, Kinondoni District in Dar es Salaam where the HQ of COSCTECH resides. The whole study was guided by three key research questions namely (i) what are the digital corporate communications established at COSTECH? (ii) What is the extent to which COSTECH uses digital communication channel established at COSTECH? (iii) What is the impact of digital corporate communication in the provision service at COSTECH?

A mixed research design/approach was employed with both randomly and purposively sampling technique. A total of 50 questionnaires were distributed to the respondents and 32 questionnaires were filled in and returned making a 64% as the unit of the analysis from the entire population size of the study. Both structured and semi - structured questionnaire were used. The researcher made some in-depth interviews five (5) Directorates, four (4) Units and COSTECH’s staff from the list of 32 who filled in the questionnaires. The observation method was also employed.

The overall findings revealed that there is strong relationship between impact of digital communication practices, demographics trends and shifting behavior of online consumer of services rendered at COSTECH. In a nutshell, the study concluded that the findings had useful to speed up decisions making process on the digitization of all communication system available at government institutions. This study recommends that a further study should conduct a comparative study on other organizations or government corporate communication practices to study the impact of new emerging technologies and implications for their daily life and normal working routine.