Analysis of live agricultural products E-commerce development issues and strategies
Abstract
With the continuous development of the digital economy and the vigorous promotion of rural revitalization, the prospects of live agricultural products e-commerce are improving. Compared with the traditional mode of selling agricultural products, the marketing method of helping farmers live can stimulate consumers' willingness to buy. However, in developing agricultural live e-commerce, some problems will be encountered in the Darren cooperation, e-commerce team operation, transport breakage, etc. This paper is committed to analyzing the existing problems and pointing out the reasons leading to the existence of these problems. It ultimately puts forward the corresponding development strategy, which will provide specific help for developing agricultural live e-commerce.
How to Cite This Article
Wenqian Bai, Yuqing Geng, Jianyi Li (2024). Analysis of live agricultural products E-commerce development issues and strategies . International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 5(3), 628-630.