Abstract

The study explored the combined effect of tacit and explicit knowledge on companies' business value, analyzing the relationship between these variables and their impact on companies' performance and success in the market. The study reached several important results, confirming the existence of a positive and significant relationship between tacit and explicit knowledge and business value, which means that increasing the level of knowledge in companies contributes to improving their performance and increasing the value of their business. A significant positive effect of the sub variables of tacit and explicit knowledge (level of experience and skills, level of understanding of the company, availability of documented information, and availability of digital data) on business value. The error correction factor shows the importance of stabilizing the relationship between variables in the long term, which highlights the importance of providing and activating knowledge in companies as a means of achieving development and success in the market. Based on these findings, it can be said that companies' investment in developing and channeling tacit and explicit knowledge can have a positive impact on their performance and competitive position. The study indicates the importance of companies focusing on building a culture that encourages knowledge exchange and continuous learning within the organization to achieve sustainable development and success in the market.