Abstract

At this time many people have lost their identity because of the Covid 19 pandemic which is increasingly worrying the people’s minds. There have been a lot of death rates for the elderly which has increased since 2020 when the corona virus entered Indonesia. The Covid 19 pandemic is not only unsettling for big companies but also very troubling for MSMEs whose economy has declined during the pandemic. During the current pandemic, many MSMEs are using e-commerce, even during the post-Covid 19 normalization period. There are more and more MSMEs using it. Besides being time efficient, using e-commerce can help make transactions faster and more effective. Consumers also become more familiar with the details of all products in certain MSMEs. E-commerce itself is a buying and selling activity via the internet. With the existence of e-commerce based applications, it is hoped that sales volume can increase and have more revenue. This paper describes how E-commerce plays a major role in MSMEs in Indonesia as well as the e-commerce applications for MSMEs actors who are new to digital during the post-COVID-19 normalization period.