Abstract

This research delves into the polarized reception of the final season of "Game of Thrones," a television series that has captivated global audiences and sparked intense debate across various social media platforms. Utilizing Social Network Analysis (SNA), the study systematically examines how viewers interacted on platforms such as Twitter and Facebook, uncovering the intricate patterns of engagement and sentiment that defined the online discourse. By mapping these interactions, the research identifies influential voices and sentiment clusters, providing a detailed picture of how public opinion was shaped during the series' conclusion. The findings underscore the pivotal role of social media as both a reflection and amplifier of audience sentiment, offering a stark contrast to traditional critical assessments provided by established media outlets. This study not only advances our understanding of digital audience dynamics but also highlights the need for an integrated approach that combines quantitative analysis with qualitative insights to comprehend public reactions to popular cultural phenomena fully. The insights gained from this research are vital for content creators, marketers, and media analysts aiming to navigate the complex landscape of audience engagement in the digital age, where social media increasingly dictates the success and cultural impact of media productions.