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     2026:7/3

International Journal of Multidisciplinary Research and Growth Evaluation

ISSN: (Print) | 2582-7138 (Online) | Impact Factor: 9.54 | Open Access

Impact of the ERP on post-pandemic SMEs: Retail marketing in Peruvian wineries

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Published:

Volume: 5 | Issue: 5 | Pages: 317-320

Subject: education

Country: Peru

DOI: https://doi.org/10.54660/.IJMRGE.2024.5.5.317-320

License: CC BY 4.0

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Abstract

This article systematically reviews the impact of the implementation of enterprise resource planning (ERP) systems in small and medium-sized enterprises (SMEs) in the retail sector in Peru, with a particular focus on stores in the post-pandemic context. The research employs the PRISMA method to identify the benefits and challenges of adopting ERP in this sector. The findings indicate significant improvements in operational efficiency, inventory management and customer service, although challenges such as high implementation costs and continuous training needs persist.

How to Cite This Article

Briseida Danitza Sotelo Castro, Santiago Mena (2024). Impact of the ERP on post-pandemic SMEs: Retail marketing in Peruvian wineries . International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 5(5), 317-320. DOI: https://doi.org/10.54660/.IJMRGE.2024.5.5.317-320

Publication Information

Journal: International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE)

Publisher: Anfo Publication House

ISSN: (Print), 2582-7138 (Online)

Frequency: Bimonthly

Language: English

Open Access: Yes - This article is distributed under the terms of the Creative Commons Attribution 4.0 International License

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