Abstract

The present study focuses on analyzing the impact of various factors on the development of digital entrepreneurship in Peru during the period 2019-2023. Through a systematic review of academic literature in databases such as Dialnet and Redalyc, topics such as digital marketing, economic growth, the gender gap and educational inclusion were explored. The results obtained reveal that the COVID-19 pandemic significantly accelerated the adoption of digital strategies in companies of all sizes, turning digital entrepreneurship into a key driver for economic growth at the national and international level. The importance of adaptation to new technologies, creativity, customer orientation and collaboration in strategic networks for the success of digital ventures in the Peruvian context is highlighted.