Gamification is increasingly being used in e-business. However, in spite of the great potential of gamification in e-business, research investigating the impact of gamification on users' experiences and behaviors with a website and brand is also lacking. Moreover, research examining the perceived value provided by gamified websites is urgently needed, because it can inform professionals on how to design engaging gamified applications. Since gamification effects are greatly dependent on its implementation context. The main aim of this study is to find the customer perception towards Gamification Marketing and to analyse the influence of Gamification Marketing on Brand awareness. This persisted the mean comparison of Brand awareness towards gamification marketing. It established that the gamification marketing motivates customers to get the brand awareness.