Abstract

This paper presents selected findings from the research entitled “Assessing the Use of Social Media in Enhancing Voluntary Tax Compliance in Tanzania: A Case Study of the Tanzania Revenue Authority (TRA) Headquarters.” It investigates the impact of social media on voluntary tax compliance within Tanzania. Utilizing a qualitative methodology and a case study framework, data were gathered through interviews, observations, and document analysis involving 15 staff members of the TRA. The results indicated that platforms such as Facebook, Twitter, and WhatsApp play a crucial role in promoting taxpayer engagement and compliance. The study concluded that well-implemented social media strategies can significantly enhance tax compliance rates by increasing transparency and delivering timely information. This study recommends that the TRA improve its social media strategies by integrating interactive content that addresses the concerns and inquiries of taxpayers.