Abstract

This article examines the television viewing habits of women in the Rangpur division, located in northern Bangladesh, through a survey of 800 randomly selected respondents. Findings reveal that television is a dominant leisure activity, with 82% of women watching TV daily. Viewing patterns vary by time of day: 67% of women prefer prime-time (evening) programming, while only 4% watch in the morning due to busy schedules. Over half (56%) of respondents watch TV for more than three hours daily, indicating high engagement, whereas only 6% watch for about an hour. Films and music are particularly popular among rural women, with 95% and 93% watching them daily, followed closely by Indian Bangla serials (89%) and news and talk shows (90%). The study highlights the strong role of television in these women's lives, shaped by cultural preferences and genre interests. This high consumption rate suggests further research opportunities to explore television's impact on lifestyle and the potential for alternative leisure activities.