Abstract

In recent years, the preschool level is receiving special attention from the education sector. With economic development as well as social awareness, people have more conditions to take care of children and recognize the importance of preschool education for children's future. To survive and develop in today's competitive conditions, schools must take many measures such as: marketing and promoting schools, improving the quality of teachers and staff, and tuition policies, design the most optimal distribution channel. And one of the extremely important measures that cannot be overlooked is customer care. Customer care plays a very important role in a marketing strategy targeting customers. To consumers. Strengthening the improvement of management and customer care is an urgent task, helping businesses overcome weaknesses in the implementation process, enhance their reputation and brand, and avoid losing a large number of customers. Big customers. Therefore, how to organize customer care activities at the Tue Duc preschool system is an issue we need to learn and improve in the current context.