Abstract

To compete and develop business better, entrepreneurs must continue to innovate in running their business. One of the innovations that entrepreneurs can do is to implement technopreneurship in the business they do. Therefore the company implemented a CRM program. For customers, these programs and software should be easy to use, very effective and efficient and can be used to track matters relating to customer relationships. On the other hand, at the same time, the company also benefits from increasing the efficiency and productivity of the company as well as providing a consistent service and experience for its customers through various means and media that its users can choose from.