Abstract

The study examined the perception of agribusiness and areas of interest among agriculture undergraduates in the Faculty of Agriculture, University of Uyo, to better understand their attitudes and preferences toward agribusiness as a career. Data were collected from 120 students using a structured questionnaire and analyzed using descriptive statistics. Results revealed that most respondents were aged 21–30 years (82.50%), with a slight majority being female (55.00%), and the highest departmental representation was from Agricultural Economics and Extension (16.66%). Students perceived agribusiness as a financially lucrative career (mean = 1.00) and recognized its entrepreneurial potential (mean = 0.98), although many believed it requires expert assistance to initiate (mean = 0.84). Preferred areas of agribusiness interest included Livestock Production (16.7%), Marketing/Sales of Agricultural Products (16.4%), and Crop Production (13.9%), while niche fields like Agricultural Tourism (8.1%) and Academia (0.6%) garnered less interest. The study concluded that while students recognized agribusiness's financial and entrepreneurial potential, gaps in alignment with personal skills and access to resources hinder its full adoption. It was therefore recommended that universities enhance agribusiness training by integrating practical, hands-on entrepreneurial skills into the curriculum to better prepare students for the sector.