The method of da'wah 'athify found in Sura An-Nahl verse 125 and Sura Ali 'Imran verse 159 emphasizes a gentle and loving approach in conveying the message of Islam. This research highlights three main strategies of da'wah 'athify: the use of wisdom and good advice, showing empathy for the object of da'wah, and building social bonds. With this approach, da'wah not only positively influences, but also creates closeness and a strong impression on the object of da'wah. Its advantages include significant influence, creating love and trust, and strengthening social relationships. The research also identified four key success factors in the 'athify' da'wah method: wisdom in religious understanding, compassion and patience in interaction, forgiving attitude, and firm belief in Allah. With this approach, da'wah is able to achieve change for the better without causing misunderstanding or alienation towards Islam. In conclusion, the 'athify method of da'wah is an effective and sustainable approach in spreading the message of Islam with love and peace.