Abstract

In today's economy, there are many fluctuations, especially and the strongest impact on the economy today is the Covid-19 pandemic, which has caused a significant decline in many economies, even the world's leading economies such as the US, China, and Japan are also significantly affected. In many respects, education is perhaps the most stable, although affected by other factors. But that does not mean that the field is not affected by unexpected factors. As we can clearly see many educational corporations have gradually shifted their business strategies to fit the current times. But how, to know if your business strategy will bring business efficiency to the business or not. Therefore, the use of matrices for strategy analysis is extremely important before making an implementation decision. And there are plenty of business analytics matrices out there, each with their own pros and cons. We will use the Hofer matrix, which analyzes the pros and cons of the strategy and helps the business to increase its position. How effective is the analysis and effectiveness of the matrix? We will learn based on the application of Hofer matrix to analyze the business strategy of an educational group, which is Nguyen Hoang Group. One of the famous educational corporations and also has many business strategies worth learning.