Vietnam's education industry promises to record impressive growth with a value of up to 89 billion USD by 2026. When the scale and profits are large enough, domestic and foreign investors are taking a strong hand. poured trillions of capital into universities. That's why it is a lucrative cake for businesses. Recently, Nguyen Hoang Group has attracted public attention when becoming a private enterprise that is considered the largest in the field of education in Vietnam. Nguyen Hoang is operating 50 educational institutions in 18 provinces and cities, meeting the learning needs of tens of thousands of students, from preschool to postgraduate training. As of July 2019, 4 universities under Nguyen Hoang Group including Ba Ria - Vung Tau, Hong Bang, Gia Dinh, Hoa Sen have attracted nearly 50,000 students. The growth of Nguyen Hoang Group shows that investments in higher education are increasingly attractive. This study applies the QSPM matrix to develop and propose business strategies, contributing to helping the company get the right direction to improve its competitiveness in the coming time.