The McKinsey matrix of Nguyen Hoang Group shows the competitiveness of the business on the horizontal axis and the attractiveness of the industry is placed on the vertical axis. This approach not only analyzes objective factors such as sales, profits, return on invested capital (ROI) but also provides quantitative assessments of subjective factors such as variable dynamics in terms of market share, technology, employee loyalty, competitive attitudes, and societal needs. The McKinsey matrix is similar to the SWOT matrix in terms of analyzing both internal and external factors of the business. The competitive position or business strength represents the internal control ability of Nguyen Hoang Group and the external factors represent the attractiveness of the industry because the company cannot control these factors. This portfolio model also allows the business or product to be analyzed in two aspects: the value it brings to Nguyen Hoang Group (the attractiveness of the industry) and the value it brings to customers (the business's capacity).