The formation and development of CRM system at Vietinbank in Vietnam
Abstract
Previously, there have been a number of studies on customer relationship management at commercial banks in particular and the banking system in general. However, in this paper, customer relationship management activities studied at VietinBank have an equity structure with nearly 90% of the state owned capital. Therefore, researching and researching customer management activities at VietinBank will give readers an overview of the situation of CRM application here, at Big4 banks and at all commercial banks in general.
How to Cite This Article
Dinh Ba Hung Anh (2021). The formation and development of CRM system at Vietinbank in Vietnam. International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 2(3), 535-540.