Abstract

CRM is viewed as a strategic software used to learn more about customer needs and behaviors in order to develop stronger relationships with its customers. Good customer relationships are central to business success. One of the problems of CRM is implementing the CRM system accordingly, combining it with existing information systems and, most importantly, accepting it by consumers and users. For Hung Thinh Corporation to be successful in business as it is today is the process and thanks to the CRM system. Through research data, collect articles to find out the factors that help Hung Thinh CRM system work towards business success in different real estate projects of the group, and also find defects and shortcomings in CRM system of Hung Thinh as well as CRM systems of other real estate businesses to overcome.