Abstract

The individual’s behaviour is influenced by information in two ways:through information use when acting as a recipient through information inductance when acting as stated by Prakash and Rappaport. An individual’s anticipating the consequences of his or her communication might lead him or her – before any information is communicated and, hence, even before any consequences arise – to choose to alter the information, or his or her behaviour, or even his or her objectives. This is the process of information inductance. The probabilistic judgement approach, sometimes known as the Bayesian approach, focuses first on a comparison of intuitive probability judgements and the normative model The normative model for probability revision, known as Bayes’ Theorem, is used as the descriptive model of human information processing. where H1 and H2 are the alternative hypothesis and D is the datum. Bayes’ Theorem The a posteriori probability form of Bayes’ Theorem states that:where H1 and H2 are the alternative hypothesis and D is the datum.