Abstract

This study examined communication methods in antenatal care from the perspectives of healthcare providers and women in Rufunsa District, Zambia, utilizing Giddens' Structuration Theory as a theoretical framework. Employing a qualitative descriptive research design, the study involved semi-structured interviews with five administrative personnel, 14 healthcare providers from selected health facilities 13 pregnant women and 8 members of the Safe Motherhood Action Group (SMAG). Through the analysis of these interviews, the study identified a multifaceted approach encompassing five key communication methods: group education, client-centered education, print media health information, theatre-driven health information, and tech-driven health information. The findings revealed both strengths and weaknesses of these varying methods, emphasizing the need for enhancements to improve antenatal care delivery and maternal health outcomes. Recommendations based on the study’s findings advocate for targeted training for healthcare providers, increased resource availability, and community engagement interventions to foster effective and informed communication with pregnant women.