Abstract

The rapid expansion of eSports as a global industry has created significant economic and social opportunities. However, underrepresented regions face barriers such as limited infrastructure, financial constraints, and lack of institutional support, hindering the growth of their local eSports ecosystems. This review proposes a Sustainable Development Model tailored to fostering eSports growth in emerging markets by addressing challenges related to infrastructure, talent development, financial sustainability, and regulatory frameworks. A key pillar of this model is infrastructure development, which includes high-speed internet access, gaming arenas, and affordable hardware solutions such as cloud gaming. Additionally, talent development programs, including eSports academies, university collaborations, and mentorship initiatives, are essential for nurturing skilled players and industry professionals. Financial sustainability is another critical component, requiring a mix of local and international investment, microfinancing, and public-private partnerships to support grassroots initiatives. The model also emphasizes community engagement, leveraging social media, local tournaments, and digital marketing to build an eSports culture in these regions. Furthermore, policy and regulatory frameworks play a crucial role in providing industry legitimacy, ensuring fair competition, and attracting corporate sponsorships. By integrating these components, underrepresented regions can establish self-sustaining eSports ecosystems, contributing to economic development, digital inclusion, and global industry participation. Case studies from emerging markets, such as Southeast Asia and Africa, demonstrate that strategic investment and policy support can drive substantial eSports growth. However, challenges such as digital divide, long-term financial sustainability, and technological adaptation must be addressed. This study provides a roadmap for stakeholders—including governments, investors, and gaming communities—to develop inclusive, scalable, and future-proof eSports ecosystems.