International Journal of Multidisciplinary Research and Growth Evaluation  |  ISSN (Online): 2582-7138  |  Double-Blind Peer Review  |  Open Access  |  CC BY 4.0

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     2026:7/3

International Journal of Multidisciplinary Research and Growth Evaluation

ISSN (Online): 2582-7138 | Open Access

Journey builder: A core feature of Marketing Cloud

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Abstract

Salesforce Marketing Cloud (SFMC) is an effective digital marketing platform designed to streamline and automate marketing efforts in various areas such as social media channels, SMS text messages, email, mobile apps, and websites. SFMC enables organizations to manage customer interactions in one centralized system while sending personalized messages directly to targeted audiences at the right time and place. This guide highlights Journey Builder features.

How to Cite This Article

Laxman Vattam, Kalpana Puli (2020). Journey builder: A core feature of Marketing Cloud . International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 1(3), 63-66. DOI: https://doi.org/10.54660/IJMRGE.2020.1.3.63-66

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