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     2026:7/2

International Journal of Multidisciplinary Research and Growth Evaluation

ISSN: (Print) | 2582-7138 (Online) | Impact Factor: 9.54 | Open Access

Journey builder: A core feature of Marketing Cloud

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Published:

Volume: 1 | Issue: 3 | Pages: 63-66

Subject: Management

Country: United States

DOI: https://doi.org/10.54660/.IJMRGE.2020.1.3.63-66

License: CC BY 4.0

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Abstract

Salesforce Marketing Cloud (SFMC) is an effective digital marketing platform designed to streamline and automate marketing efforts in various areas such as social media channels, SMS text messages, email, mobile apps, and websites. SFMC enables organizations to manage customer interactions in one centralized system while sending personalized messages directly to targeted audiences at the right time and place. This guide highlights Journey Builder features.

How to Cite This Article

Laxman Vattam, Kalpana Puli (2020). Journey builder: A core feature of Marketing Cloud . International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 1(3), 63-66. DOI: https://doi.org/10.54660/.IJMRGE.2020.1.3.63-66

Publication Information

Journal: International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE)

Publisher: Anfo Publication House

ISSN: (Print), 2582-7138 (Online)

Frequency: Bimonthly

Language: English

Open Access: Yes - This article is distributed under the terms of the Creative Commons Attribution 4.0 International License

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