Abstract

This study aimed to assess TikTok's effect on youths' Behaviour in the Molyko community in Buea Municipality, Cameroon. The study utilized a descriptive research design. The study used a survey method for data collection. Data was collected from individual youths who consented to participate in the study. The self-administered questionnaire method was used to collect data from the participants. Simple random sampling methods were used, and the sample size of 53 participants was for the study. Descriptive statistics were used for data analysis using SPSS version 21. The findings reveal that TikTok has a significant influence on youths' behavior. The strong positive correlation between patterns of TikTok usage and youths' behavior suggests that as TikTok usage increases, certain behaviors among youths are more likely to occur. Nevertheless, given the statistically significant association between TikTok and youths' Behaviour, policymakers should consider the impact of these platforms when formulating youth well-being and mental health policies. This can be done by Incorporating digital literacy and media literacy programs into school curricula to equip youths with the skills to navigate social media platforms effectively. Teach them how to evaluate and interpret the content they encounter critically, identify potential risks, and develop strategies for responsible online participation.