This paper proposes a generalizable framework for entrepreneurs to effectively utilize social media in enhancing digital branding, customer engagement, and business growth. In the contemporary business environment, social media platforms have become crucial tools for entrepreneurs to reach target audiences, establish brand identity, and foster meaningful customer interactions. The proposed framework integrates key strategies for optimizing social media presence, including content creation, community building, and data-driven decision-making. By emphasizing the importance of consistent engagement and personalized communication, the framework offers actionable insights for entrepreneurs to build long-term relationships with customers. Additionally, it highlights how social media can be leveraged to drive business growth through increased visibility, brand loyalty, and customer advocacy. This study aims to provide entrepreneurs with a comprehensive, adaptable model that can be customized to various industries and market conditions, promoting sustainable business success through strategic social media utilization.