Abstract

This research is motivated by the large number of people and the Association of battery-based electric motor vehicles who are waiting for the government's subsidy program for the purchase of electric motorbikes. The purpose of this study is to determine how important the role of the government is in increasing interest in purchasing electric motorbikes in Indonesia, especially in Kudus City, Central Java, Indonesia. The research method is open by conducting interviews with 10 respondents. The results of this study found that there are two government programs, namely a discount subsidy of IDR.7,000,000 greatly affects consumer purchasing interest, especially consumers who do not have special skills and the desire to try, lifestyle. While consumers who have special skills are not affected, because they are more concerned with things like the distance traveled with an electric motorcycle battery, how long the battery charging time is, how strong (power) the electric motor is on an incline. Meanwhile, the second subsidy is a tax reduction, it is known that one of the reasons consumers buy electric motorcycles is tax relief, this is important for consumers and affects the increase in interest in buying electric motorcycles.