The study explores the relationship between energy consumption and economic development, emphasizing the significance of sustainable energy solutions. Historical advancements in energy efficiency have driven human progress, with developed nations exhibiting higher per capita electricity consumption. However, energy accessibility remains a challenge in rural Nigeria, where a significant portion of the population lacks reliable electricity. The study focuses on Zongoro, Bauchi State, assessing the feasibility of solar energy adoption. Using a contingent valuation survey, it evaluates household willingness to pay for solar power, considering economic and environmental factors. Findings highlight the critical role of renewable energy in bridging the electricity gap, reducing reliance on fossil fuels, and mitigating environmental degradation. The study employs non-market valuation techniques to assess solar power’s socio-economic impact and proposes strategies for implementing off-grid solar solutions. By addressing energy poverty through sustainable alternatives, this research aims to contribute to Nigeria’s long-term energy security and rural development.