Competition advocacy can help drive pro-competitive reforms as well as encourage voluntary by enterprises in the market. This explains why the advocacy of competition is becoming increasingly important for competition authorities around the world the world, both in developed and developing countries Competition advocacy includes all actions taken by a Competition Authority regarding the promotion of a competitive environment for economic activities "by means of mechanisms non-coercive, mainly through strengthening the institution's relations with other institutions state and through increasing public awareness on the benefits of competition". Advocacy of competition is therefore a primary function of the Competition Authority and is done quite often complementary to the mandatory application of the competition law. Advocacy of the competition of together with the mandatory implementation of the law can ensure that citizens benefit from markets lively, competitive, and price-seeking interiors.