Abstract

This paper presents a comprehensive framework for designing a business analytics model to optimize healthcare supply chains during epidemic outbreaks, focusing on enhancing efficiency and strategic resource allocation. The significance of effective supply chain management is underscored, particularly in crises like the COVID-19 pandemic, where healthcare systems face unprecedented challenges in resource distribution and patient care. A detailed literature review reveals vulnerabilities within healthcare supply chains and the limited application of advanced analytics in epidemic response. The proposed model integrates data-driven decision-making with real-time analytics to improve inventory management, optimize resource allocation, and enhance operational efficiency. Empirical application within a metropolitan hospital during the COVID-19 outbreak demonstrates the model's effectiveness in maintaining optimal inventory levels and facilitating strategic decisions. Key findings reveal significant improvements in supply chain performance and operational cost savings compared to traditional methods. This paper discusses the managerial and policy implications for healthcare administrators and policymakers, highlighting the need for a collaborative, data-driven approach to crisis management. Acknowledging the study's limitations, including data quality and complexity, future research directions are proposed to enhance the model’s adaptability to various crisis scenarios, integrate machine learning techniques, and explore the human factors influencing supply chain decisions. Overall, this research contributes to the evolving discourse on optimizing healthcare supply chains, emphasizing the critical role of business analytics in enhancing resilience and efficiency during public health emergencies.