In the recent competitive and changing business environment, employee retention has become a matter of utmost concern in all private sector due to economic growth, shortage of skilled workforce and employee turnover. Since employees are the assets of any organisation, this competition has increased the responsibilities to implement effective strategies by organisations to retain their employees. The study examines the factors that promote employee retention through reviewing of past studies with the aim to analyse and identify various strategies that can help private sector organisations retain their best employees and motivate them to stay in the organisation. The study applied descriptive study technique and secondary sources have been used to collect the data from various research articles and journals. Recommendations are made for effective retention of valuable talents for private sectors that can enhance and promote employee’s intention to remain with the organisation in this era of talent hunt.