The aim of this study to analysis the impact of creative marketing on achieving competitive advantage from the customers point of view in Saudi Arabia Banks, The problem of the study lies in determining the impact of creative marketing on achieving a competitive advantage, the problem focuses on exploring the extent to which customers are aware of the concept of creative marketing, and how it affects their perception of the bank's competitive advantage. The importance of the study is represented in several aspects, including scientific and practical aspects, which makes it of great value to researchers and practitioners in the field of marketing and banking. The Objectives of the study were to Identify the concept of creative marketing, to Evaluate the impact of creative marketing on achieving competitive advantage and Explore the factors influencing the adoption of creative marketing.

 Descriptive and analytical approach was used in this study, for data collection and analysis. Questionnaire relied upon as the main tool to collect data from the target sample and analyze it using statistical methods to reach reliable results (Issa, 2020). The sample consists of 50 of the Banks customers, and randomly selected to ensure a good representation of the target group and achieve diversity of opinions. The study reached a number of results the most important is that: Customers have a good understanding of the concept of creative marketing and see its value in improving competitive advantage, improving product quality and sales, and reducing marketing costs, and recommend that: The vast majority of customers have a good understanding of the concept of creative marketing and see its value in improving competitive advantage, improving product quality, and reducing marketing costs. However, there is a need to provide more education and awareness about the concept to customers who do not understand it well.