The second generation is involved in and moves away from the real to the virtual
Abstract
This paper examines the impact of second-generation involvement on the transformation of family businesses from real to virtual in China, using samples from 2015 to 2022. The study finds that family businesses with second-generation involvement are more likely to transform from real to virtual. Further research reveals that this effect is particularly pronounced among second-generation individuals with overseas backgrounds. This study enriches the understanding of the relationship between individual characteristics of second-generation involved and the transformation of family businesses from real to virtual, providing new empirical evidence for Chinese family businesses and their transition from real to virtual.
How to Cite This Article
Liyaru, Wanglixia (2025). The second generation is involved in and moves away from the real to the virtual . International Journal of Multidisciplinary Research and Growth Evaluation (IJMRGE), 6(3), 39-43.